We are Mito Performance
We are a full-service performance marketing agency that helps enterprises align their sales, marketing, content, and data initiatives by identifying their problems, adapting to their needs, and implementing solutions quickly and effectively.
Enterprise marketing made easy
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We believe that enterprises deserve the same flexibility and support as small businesses and with the right approach, they can pivot and adapt to their rapidly changing business environment. So we have developed a set of integrated enterprise agency services that improve their digital presence with data, creative and performance media.
We’re constantly crafting and fine-tuning this system with our enterprise partners in 20+ industries and 100+ markets globally, managing a 10k EUR+ overall media spend every day.
Unlock your digital ecosystem
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- Market and competitor research
- Consumer behavior analysis
- Audience research and planning
- Customer journey analysis and mapping
- Content research and audit
- Performance strategy and channel audit
- Keyword research
- Strategic consulting and planning
- Performance media strategy and planning
- Content strategy
- Creative and messaging plan
- Ecommerce and social commerce strategy
- Targeted media buying
- Data activation
- Dynamic creatives
- Digital Out-of-Home
- Content creation
- PPC and programmatic campaign management
- Creative optimization
- Product feed management and optimisation
- Inventory monitoring
- Automated promotion management
- Checkout-flow optimization
- Landing page optimization
- App Store Optimization
- CRO
- Campaign measurement and evaluation
- Dashboarding
- Data visualization
- Measurement audit & planning (App+web)
- Tag management
- Social analytics
- Chatbot analytics
- Audience analytics
- Heatmap and scrollmap analysis
- Data (CRM) integration
- Competitor price monitoring
- Technical SEO audit
What have we learned by working together with large enterprises?
Enterprises can’t be handled as one company
Enterprises are often compounded by operational structures that can make planning, decision making, and project management difficult. Marketing, sales, data, and privacy initiatives cross many traditional departmental lines. So enterprises need an agency partner, that can provide a good overview of where alignment can be achieved from a healthy distance from their client’s operations and offer a wide range of solutions that drive performance across the entire organization.
Stakeholder management can be difficult, but necessary
With multiple stakeholders, budget owners, and decision-makers involved, enterprises have complex planning and approval processes, that need a tailored approach for every case. That’s why enterprises need an agency partner that can communicate effectively with every stakeholder across different departments, even if they have different goals and motivations.
Enterprises need dedicated people and processes
With sales and operations spanning across countries or continents, enterprises can be tough to overview, so agency onboarding takes more time. Enterprises can work more effectively with dedicated experts that understand their organization and processes and do not change every month. So we have a dedicated team of experts and client leads who work exclusively with our enterprise clients and provide the undivided attention that their clients deserve.
Our approach for your enterprise
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As a full-service performance agency, we specialize in performance-driven enterprise solutions, that boost and fine-tune your entire digital presence:
As every enterprise is different, we don’t follow a single approach. This is why we begin by diving deep into your company and concentrating on your unique issues and how we can solve them. We check your company structure and talk with your main stakeholders to identify business goals and objectives and connect them to a comprehensive enterprise communications strategy. We utilize your existing processes, assets and tools and identify areas, which need attention before we move on with the campaign planning. In this step, we analyze your data and measurement setup, evaluate your campaign performance, map out the journey of your customers with every touchpoint (including web, app and offline), check your sales processes and usually ask a lot of questions about your challenges and tasks.
As a second step, we analyze your market and target audience. We cover everything from your competitors, market conditions, and trends on how people perceive your brand. Additionally, we identify which information sources your customers use before they buy and where you need to be present – let it be events, groups, search engines, publications, content hubs, global business sites, podcasts, video channels or TikTok influencers – we cover them all.
Based on the information we collect, we create an end-to-end media strategy that describes the process of reaching your target. This involves targeting, channels, assets, creatives, messaging, measurement and everything else that is needed to make our campaigns rock.
This is where our professionals roll up their sleeves and start doing the thing they love the most: making sure that the plan is executed correctly and everything is running smoothly. We analyze how the audience responds to our message and creatives, generate data-driven hypotheses and forecasts about the performance, test the changes and feed our data streams to refine our strategy. And this is done continuously, without any interruptions or downtime.
We always strive for excellence, but not everything can be perfect. Due to this, we need to step back periodically and evaluate what has been accomplished and what we have learned together. Evaluating results is the best way to find important learnings and takeaways, which can help you grow, and be better prepared for what comes next.
What you can gain if you decide to work with us?
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We are not just a performance marketing agency, we are specialized in working with large enterprises:
You’ll get a committed guide
We strive for an alliance with our enterprise clients allowing us to think and work together from the first step to identify areas we can help you improve. Good things need time and strong work stacks up – that’s why 90% of our client base has been with us for at least 3+ years.
You’ll work together with a dedicated team of enterprise experts
We strive for an alliance with our enterprise clients allowing us to think and work together from the first step to identify areas we can help you improve. Good things need time and strong work stacks up – that’s why 90% of our client base has been with us for at least 3+ years.
You’ll get enterprise-specific support
As an enterprise, you have specific challenges and problems that need enterprise-specific solutions. Our professional teams have all the experience that is necessary to handle separate enterprise teams and divisions as well as their stakeholders, so you can be sure, that we deliver, what we promise – no matter what the environment is.
You’ll get a flexible partner with clear SLAs
We have the processes and the know-how to meet enterprise-level delivery and quality requirements. Thanks to our clear SLAs and flexible processes, we can manage a large number of projects on a consistent level simultaneously and adapt to your changing needs without compromising the quality of our service.
You’ll see everything you pay for
Transparency is the core of everything we do. Our main guiding principle is bringing transparency to advertising not only by industry-standard tools and measurable KPIs but with 100% trackable processes and visible metrics on every level.
Check some of our recent enterprise projects:
Introducing Nokia to website performance measurement through page speed measurement
Business background
Page speed has become an important factor for website owners and SEOs since Google began focusing more and more on user experience factors. If companies don’t adapt to this new mindset, they will lose their organic power. Nokia has experienced an extensive page load time on most of its pages, but lacked proper measurable information about the performance of the website. It is challenging to adapt site-wise technical modifications without understanding what is really behind the curtain.Our solution
Mito introduced a multifactor, multi locational-targeting page speed measurement and reporting system across different devices. Our focus was to develop a measurement system from scratch that is able to report on different page speed KPIs so we can better understand what additional analyses are needed to increase the pages’ performance. We did not only focus on a page level measurement, but also grouped pages to page types that assists us in making more educated assumptions. We paid attention to location modularity in order to extend the number of analysed locations to additional countries by adding new Virtual Machines to our framework. We are able to measure different KPIs on both mobile and desktop so we can see how the site performance is realized across devices. Our measurement system and dashboard provided us insights on what type of elements of the different page types might cause low speed performance and it helped us to further analyse the loading curve, just as the opportunities in Google PageSpeed Insights recommendations for the different page types.Results
We set up the measurement system and the dashboard that reports on website performance and opportunities. Through properly tracking the page speed improvements, Nokia becomes a more powerful organic participant in the telco market in Google search, while they provide a better user experience for their visitors.End to end measurement solution for Nokia
Nokia is an innovative global leader in 5G, networks and phones.
An international business of this size requires a comprehensive measurement strategy including responsible data collection, consistent management of tags and measurement codes, personalized website tracking and purposeful conversion rate optimization (CRO).
We kicked off Analytics projects from January, 2020, beginning with extensive Google Tag Manager and Google Analytics audits. Besides inspecting the different system settings, we also optimized the measurement and pixel implementation processes within Nokia in order to increase efficiency and reduce implementation periods.
After the key adjustments and process harmonization, we have moved forward and started to work on the website and landing pages’ efficiency, including several conversion rate optimization tasks such as heatmap analysis and A/B testing.
Results
Nokia is receiving continuous support from our analytics team to ensure the client’s measurement and data is reliable. Due to streamlined processes, implementation periods are shorter and we eliminated unnecessary website tracking codes which cause longer loading times.
Nokia Allwhere – Private Wireless – Global digital media campaign planning & execution
Building brand awareness and creating demand for Nokia Private Industrial Wireless in new vertical markets
Nokia launched a digital campaign to educate the market that their industrial-focused LTE solutions are the key in accelerating the ultimate benefits of digital transformation and realization of the fourth industrial revolution.
The goal: to build brand awareness and create demand for Nokia private Industrial Wireless solutions in new vertical markets, especially infrastructure or asset-heavy industries where digitization has been mostly restricted to point solutions without general network connectivity.
Our approach
We’ve developed a multi-touch global digital media campaign, which covered the entire user journey of business leaders, from education to making a business decision.
Our main goal was to make Nokia visible on a large scale through automated solutions and smart targeting to reach people when they are reading, talking, learning about or searching for private wireless networks.
To archive this, we’ve utilized the combination of digital media platforms, including industry specific content sponsorships, social media ads, paid search, programmatic hyperlocal and Digital out-of-home ads in front of target company HQs. We’ve made sure that when our key audience is browsing the web, using social media on their phones or just walking outside of their offices, they see a relevant Nokia ad.
Results
The campaign has reached over 80 000 business decision makers and influencers in 3500 target companies, across 5 industry verticals globally.
Private wireless solution specific brand search volume increased by 70% during the campaign period (YoY). In Q2 and Q3 2020, Nokia Enterprise had a double digit year-on-year growth in net sales and new customers.
Unleash your performance potential
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Book a free strategic call with us now to see how our approach will scale your business growth!
What is going to happen?
- Use the booking widget and select a slot that is suitable for you
- Before the call, we will get in touch with you about meeting details
- During the call, you’ll meet one of our experts to explore your business challenges, and see how we can help you overcome them. You’ll also learn more about how we can work together to unleash your performance potential. You will get to ask anything starting from how our teams are structured to what specific tasks we can do for your business.
- After the call, you can request a detailed offer that contains the list of services and competencies that we recommend for your specific business case as well as pricing and next steps. You can use this document to decide how to continue. We will be with you throughout the entire onboarding process and will assist you with anything you might need.
Do you prefer email?
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No worries, drop a message to this fantastic email address and we will get in touch with you sooner than you think (in one business day):
Meet our team
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There is one thing you need to know about us: we love clever things. Not the unique atmosphere. Not the fantastic clients and brands. Not the great projects. Nor the fancy awards. Those are just the rewards for doing what we believe in: keeping ourselves and our partners ahead of what’s coming next. We are here as your ally to make your business succeed and face every challenge together, with passion and creativity.
Office
9 Károlyi street, 4th floor
(Centrál Irodaház)
Budapest, 1053-Hungary
Contact
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